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We are living in a time when anything looks possible. The fourth revolution has helped us expand our limits, particularly our communication tools. A century ago, we would have never thought that we could make our drawings move. Above all, who would have thought this can help a business grow?
3D Animation is now a powerful business tool
Have you watched Renault's animated spot "The Postman?" The spot is like a classic princess tale story with a bunch of funny antics. Akama and Paris Studio NKI made this 90-second commercial for the brand's line of electric vehicles. That was a great way to promote a business.
The commercial used 3D animation. What makes 3D animation suitable for businesses?
Many studies suggest that peoples' brains could process visuals 60,000 times faster than texts. That leads to the high retention rate of videos and images that we see each day. As a result, companies that have used visuals in their marketing campaigns reach higher retention to their audience. Therefore, creating an increase in their popularity and sales.
3D Animation benefits in business
3D animation allows a company to show off its product in ways that have never been possible before. It also allows a company to launch its product on several social media platforms at once. It can engage, inform and entertain customers and ultimately boost a company's sales. Here are the benefits of 3D animation in your business.
Catch audience attention
One of the most significant 3D animation benefits is that it gives comic relief in most instances, making it attractive to viewers. What is better, reading an article describing a product or watching an animation that shows its features?
Probably the second choice, right? You're not alone, people are four times more likely to watch a video about a product than read an article about it. Naturally, when a company has a 3D product animation on its website, it's more likely to attract and hold on to consumers' attention. Once people see a product and learn more about it, they are more likely to buy it. Thus, increasing sales.
Creates branding
The animation is great for promotion. Using technology and imagery, firms could explain the goal of their business very well. A well-made video animation will stick to their minds for a long time and make a remarkable brand. Thus, it will create individuality and amplify uniqueness.
Attracts online traffic & promotes interactivity
Another advantage of 3D animation is that it can be posted on multiple platforms. Since millions of internet users within a day, you have a high chance of getting brand exposure. Moreover, Dreamgrow.com says including video on a landing page can increase conversions by 80%. That is something that business owners should take advantage of. The more followers a company gains on social media, the more traffic you will get to your site. Which in turn means more sales.
If a company develops a 3D product animation, its customers will engage more. It can also help to attract prospective customers. By showing people not just a product but its features and functions in a 360-grade view, a company gives them the chance to experience its product virtually as if it's right in front of them. An animation can teach customers about a company's product and make their experience more memorable, increasing sales.
Improves cost-effectiveness
As 3D animation produces photorealistic models of various products and projects, companies find it easier to correct errors and achieve 100% accuracy. Money and time saved through 3D technology vary for each manufacturer. However, common sense says that every mistake that gets through to the next production phase without repair boosts the cost.
Are you ready to see how Anim8stories can help you? Contact us, and let's have a free brainstorming session.